About the Founder

I’m not perfect. Far from it, actually…

Hi, I’m Jonno. I spent 17 years as a military trauma medic and the last 10 years working in the NHS. I’ve got four kids, I coach grassroots football, and I rarely say no to anything. Sound familiar?

I’ve been fit. I’ve been fat. Sometimes both in the same month. It’s taken 41 years—and a few too many seal-like stares in the mirror—to finally crack the code on consistency.

That’s what led me to create The Body Conversion Kit.

It’s a military-style gym bag, packed with all the essential fitness gear you need to get started—or restarted—on your fitness journey. No fluff. No confusion. Just the same kind of tough, practical kit I wish I had when I was getting back on track.

Built for real people with real lives—people who want to make a change, but don’t have time to overthink it.

Grab the kit. Unpack it. Get to work.

The Mission

To empower busy people to take small, consistent steps towards a healthier, more active life—without guilt, overwhelm, or pressure to look like a magazine cover.

This isn’t about aesthetics — it’s about living better.

Function for living– Move well, feel strong, live pain-free.

Using activity as a vehicle to support mental wellbeing.

Confidence over comparison – Focus on your journey, not someone else’s highlight reel.

Energy over excuses – More fuel in the tank for work, kids, life… and still time for you.